La rue à fleurs de Pots is a french pun mixing the expression “fleur de peau”, meaning “hypersensitive”, and “fleur en pot”, as basically a “flower in pot”. this french idiom explains there that street is and needs to be an ecosystem.
This Marseille project leads inhabitants to make our streets greener for the common good, and to create a shared street vegetable garden.
I directed a set of posters, based on the soul mate belief, but between plants and humans. Any plant suits to someone, as everybody can find the good person to share life. Take time to observe who you are sharing the bench with, not to miss your soul mate out.
I also made a policy and instructions brochure, to explain the event and how to process. That engaged symbolicaly people to help each other and venture together.